Emergency HVAC Google Ads Strategy

When a furnace dies at 11 PM in January or an AC fails during a July heatwave, homeowners don't price shop. They need someone now. Emergency HVAC searches represent the highest-intent, highest-value leads in the home services space — and most contractors are leaving them on the table because they don't run ads outside business hours.

This guide covers how to build a PPC for HVAC contractors campaign specifically designed to capture emergency service calls.

The Emergency HVAC Opportunity

Emergency calls are different from standard HVAC leads in almost every way.

Why Emergency Leads Convert Better

When someone's pipes might freeze or their elderly parent is in a 95-degree house, urgency overrides everything else. First-to-respond wins.

Search Patterns

• 35% of emergency HVAC searches happen after 6 PM
• Weekend searches spike during extreme weather
• Mobile searches dominate (75%+)
• Searchers often call the first 1–2 results

Seasonal Concentration

Emergency searches cluster around:

• Heating: First cold snap of fall, deep winter freezes, overnight drops
• Cooling: First heatwave of summer, extended hot periods
• Both: System failures follow heavy use periods

Campaign Structure for Emergency HVAC

Separate your emergency campaigns from standard campaigns. The bidding, scheduling, and messaging are completely different.

Recommended Structure

Campaign: Emergency HVAC - Heating
├── Ad Group: No Heat Emergency
├── Ad Group: Furnace Not Working
├── Ad Group: Heater Emergency [City]
├── Ad Group: 24 Hour Heating Repair
└── Ad Group: Emergency Furnace Repair

Campaign: Emergency HVAC - Cooling
├── Ad Group: AC Not Working Emergency
├── Ad Group: No Air Conditioning
├── Ad Group: Emergency AC Repair [City]
├── Ad Group: 24 Hour AC Service
└── Ad Group: Air Conditioner Emergency

Campaign: Emergency HVAC - General
├── Ad Group: 24 Hour HVAC
├── Ad Group: Emergency HVAC [City]
└── Ad Group: After Hours HVAC Service

Why Separate Heating and Cooling?

• Different seasonal budgets (heating campaigns get more spend in winter)
• Different keyword sets and ad copy
• Easier to pause/activate based on weather
• Better landing page matching

High-Intent Emergency Keywords

Heating Emergency Keywords

Tier 1: Direct Emergency

• "no heat emergency"
• "furnace not working"
• "heater stopped working"
• "emergency heating repair"
• "furnace won't turn on"
• "24 hour furnace repair"

Tier 2: Symptom-Based

• "furnace blowing cold air"
• "heat not coming on"
• "furnace making noise won't start"
• "heater running but no heat"
• "thermostat not working heat"

Tier 3: Urgent Situation

• "pipes might freeze no heat"
• "baby at home no heat"
• "elderly parent no heat"
• "furnace broke overnight"

Cooling Emergency Keywords

Tier 1: Direct Emergency

• "AC not working"
• "air conditioner stopped"
• "emergency AC repair"
• "no air conditioning"
• "24 hour AC service"
• "AC won't turn on"

Tier 2: Symptom-Based

• "AC blowing warm air"
• "air conditioner not cooling"
• "AC running but not cold"
• "AC unit making noise"
• "central air not working"

Tier 3: Urgent Situation

• "AC broke heatwave"
• "no AC elderly home"
• "air conditioner died overnight"

Want to capture more emergency HVAC calls? Book a free strategy session and we'll build campaigns that convert when homeowners need you most.

Ad Copy for Emergency HVAC

Emergency searchers scan for three things:

1. You handle their specific problem
2. You're available RIGHT NOW
3. They can reach you immediately

Winning Headline Combinations

Heating:

• "No Heat? We're On Our Way | 24/7 Emergency Service"
• "Furnace Not Working? | Call Now - Techs Ready"
• "Emergency Heating Repair | [City] | Open 24 Hours"
• "Heater Down? Same-Hour Response | Call [Number]"

Cooling:

• "AC Not Working? | Emergency Repair Available Now"
• "No AC? We'll Fix It Tonight | 24/7 Service"
• "Air Conditioner Emergency | [City] | Techs Dispatching"
• "AC Broke? Don't Sweat It | Same-Day Repair"

Description Lines That Convert

• "Emergency calls answered 24/7. Local techs dispatched within the hour. No overtime charges until midnight. Call now."
• "Furnace emergencies don't wait until Monday. Neither do we. Same-day repair, 365 days a year."
• "AC emergency? Our techs are standing by. Most repairs completed same visit. Call [number] — we answer live."

Essential Ad Extensions

Call Extensions: Non-negotiable. Use your 24/7 line if different from main number.

Callout Extensions:

• "24/7 Emergency Service"
• "Same-Day Repair"
• "Licensed & Insured"
• "No Overtime Fees" (if true)
• "Techs Standing By"

Location Extensions: Shows you're local and close.

Structured Snippets:

• Services: Emergency Heating, Furnace Repair, AC Repair, 24-Hour Service

Landing Page Requirements

Your emergency landing page has one job: generate phone calls. Everything else is a distraction.

Above the Fold Must-Haves

• Headline: "Emergency HVAC Service — Techs Ready Now"
• Phone number: Large, prominent, click-to-call on mobile
• Status indicator: "Currently dispatching" or "Open 24/7"
• Trust badges: Licensed, insured, reviews count
• Simple form: Name, phone, address, brief problem description

What Kills Conversions

• Pricing tables (they don't care right now)
• Service menus (they need emergency service, not maintenance)
• Long content to scroll through
• Complex forms asking for equipment details
• Slow load times on mobile

Mobile Experience

75%+ of emergency HVAC searches are mobile. Your page must:

• Load under 3 seconds
• Have click-to-call as primary CTA
• Be completely usable with one thumb
• Not require zooming

Ad Scheduling and Budget Strategy

24/7 Operations

If you genuinely offer around-the-clock service:

• Run ads 24/7/365
• Increase bids 20–40% during off-hours (much less competition)
• Increase bids during extreme weather forecasts
• Use weather-triggered bid adjustments if available

Extended Hours (6 AM – 10 PM)

If you have extended but not full 24-hour coverage:

• Run ads during your actual service hours
• Consider a separate overnight campaign with "call now, we'll be there first thing" messaging
• Pause when you truly can't respond

Standard Hours with Answering Service

• Run ads 24/7
• Route after-hours to answering service
• Service books first-morning emergency slots
• Ad copy sets expectations: "After-hours? Leave a message — we call back within 30 minutes"

Weather-Based Budget Adjustments

This is where emergency HVAC campaigns get strategic:

Before a cold snap:

• Increase heating campaign budget 2–3x
• Raise bids on emergency keywords
• Pre-schedule bid increases if your platform allows

During a heatwave:

• Increase cooling campaign budget 2–3x
• All emergency AC keywords get max bids
• Monitor budget hourly to avoid running out

Mild weather:

• Reduce emergency budgets
• Shift spend to maintenance campaigns

Need help with weather-based campaign management? Schedule a consultation and we'll set up dynamic budget strategies for your market.

Conversion Tracking and Speed-to-Lead

Primary Conversion: Phone Calls

• Track all calls from ads
• Track calls from landing page (dynamic number insertion)
• Set 45–60 second duration filter for qualified calls
• Record calls for quality review

Secondary Conversion: Form Submissions

• Track form completions
• Instant notifications to dispatcher
• Goal: call back within 5 minutes

Speed-to-Lead Metrics

Emergency leads have a half-life measured in minutes:

• 5 minutes: 80% chance of booking if you're first
• 15 minutes: 50% chance (they've likely called someone else)
• 30 minutes: 20% chance (they've probably booked elsewhere)

Track and optimize your response time religiously. An AI answering agent eliminates response time entirely by picking up every call instantly, qualifying the emergency, and routing it to your dispatch — even at 3 AM when your office is closed.

Common Mistakes to Avoid

1. Running Emergency Ads Without Coverage

Nothing wastes money faster than paying for clicks when your phone goes to voicemail. Only run ads when you can actually dispatch.

2. Same Landing Page as General Campaigns

Your maintenance page is not your emergency page. Emergency visitors need a stripped-down, phone-call-focused experience.

3. Ignoring Weather Forecasts

A polar vortex warning is your cue to triple your emergency heating budget the day before. Reactive budget management loses to proactive.

4. Mixing Emergency and Maintenance Keywords

"HVAC tune-up" searchers are not "no heat emergency" searchers. Keep them in separate campaigns with separate budgets.

5. No After-Hours Bid Adjustments

Competition drops dramatically at night and on weekends. If you're not increasing bids during these windows, you're overpaying during peak hours and underperforming when it's cheap.

Expected Performance Metrics

Emergency HVAC campaigns typically deliver 3–5x ROI when properly structured. The key variables are your response speed and your ability to flex budget during weather events.

Conclusion

Emergency HVAC advertising rewards contractors who can respond fast and advertise smart. The opportunity is significant because most competitors either don't run ads outside business hours or haven't structured their campaigns for emergency intent.

Build dedicated emergency campaigns, optimize for speed-to-lead, and adjust budgets based on weather. Do this consistently and you'll capture the highest-value calls in your market while competitors sleep.

Ready to dominate emergency HVAC in your area? Get a free campaign audit and we'll show you exactly how to capture more emergency calls.