Google Ads for MedSpas: What's Allowed and What's Not

MedSpa advertising is one of the most regulated corners of paid search. Disapprovals are common, and accounts can get limited if your ad copy or landing pages violate policy.

This guide breaks down what’s usually allowed vs. restricted in Google Ads for MedSpas, along with a compliance checklist to keep campaigns running smoothly.

Note: This is general guidance, not legal advice. Policies change—always confirm with Google’s latest policy documentation.

The Big Picture: Why MedSpa Ads Get Flagged

Google Ads policies are strict around health, pharmaceuticals, and sensitive categories. MedSpas often advertise treatments that touch these areas, especially with before/after imagery, injectables, or medical claims.

Common triggers include:

• Unsubstantiated medical claims
• Misleading “before/after” promises
• Restricted drug references
• Sensational or unrealistic results

Typically Allowed (When Done Correctly)

These tend to be approved when ad copy and landing pages are compliant:

• Laser hair removal
• Skin rejuvenation and facials
• Body contouring (non‑surgical)
• Consultation offers (e.g., “Free skin assessment”)
• Brand‑safe educational content

Commonly Restricted or Sensitive Areas

These can still be advertised in some cases—but they require careful compliance, and sometimes specific certifications:

• Injectables and fillers
• Medical weight loss claims
• Before/after imagery with exaggerated outcomes
• “Guaranteed” results
• Sensitive body‑related messaging

Ad Copy Best Practices for MedSpas

• Focus on consultations, not guarantees
• Avoid “instant” or “permanent” claims
• Emphasize licensed providers and safety
• Use neutral language (no shaming or body‑image pressure)

Bad: “Lose 20 lbs fast with our medspa injections.”
Better: “Schedule a consultation with licensed providers.”

Mid‑article CTA: Need compliant, conversion‑ready campaigns? Start with PPC for MedSpas.

Landing Page Compliance Checklist

• ✅ Clear business name and contact details
• ✅ Licensed provider credentials where applicable
• ✅ No exaggerated before/after claims
• ✅ Transparent pricing or consultation messaging
• ✅ Disclaimers for results that may vary

If your landing page reads like a miracle‑cure, it will likely be disapproved.

Offers That Tend to Perform (and Stay Compliant)

• “Free Consultation”
• “New Patient Intro Offer”
• “Skin Assessment + Treatment Plan”
• “First‑time client savings”

These offers position the MedSpa as professional and avoid heavy claims.

Troubleshooting Disapprovals

If your ads are disapproved:

1. Check the policy violation in the Google Ads UI
2. Edit ad copy or landing pages to remove the trigger
3. Request review
4. If unclear, contact Google Ads support for specifics

Repeat disapprovals can limit the account, so it’s better to fix the root cause early.

The Bottom Line

MedSpa ads can scale beautifully—but compliance is non‑negotiable. Keep claims conservative, highlight consultations, and make your landing pages clean and trustworthy.

Bottom CTA: Want a compliant funnel that still converts? Explore PPC for MedSpas.